July Systems

July Systems,a mobile media company, was co-founded in 2001 by the technology entrepreneur Rajesh TS Reddy. The company's primary business is mobile internet publishing, distribution, & monetization for media brands. It powers mobile internet portals for media companies - primarily focused on the United States and India markets. July Systems is headquartered in Los Angeles with offices in New York City, and Bangalore, India.

Products

July Systems’ Mi - Mobile Internet- Platform helps brands publish and distribute on the mobile internet, monetize inventory, and personalize services for consumers. A Mobile 2.0 publishing platform for media, entertainment, news, and sports brands – it enables them to distribute simultaneously to the mobile web, and mobile app stores. These user-centric mobile internet channels are said to result in increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers. For consumers,the Mi Platform is said to provide 'live, personalized,interactive and multi-media' experiences.

July Systems' mobile internet offerings comprise:
Personalization & User Management to engage with consumers and build a user base
Publishing & Distribution to produce and distribute content on the mobile internet - mobile web, application stores, carrier decks
Ad Management that is centralized with consolidated reporting across ad providers and distribution channels

Mi box is a personalized notification service for users on mobile internet services over multiple delivery channels. This improves and increases consumer engagement with the mobile portal, making it sticky for repeat user visits.

Per the company, the Mi Platform enables brands to establish a long-term relationship with their consumer on the mobile web.

Mi Studio helps produce and manage “made for mobile” content. This July Systems publishing platform comprises editorial and management tools that enable media brands to produce and manage content across their mobile properties.

Mi RevCentral is a monetization program for mobile portals that comprises the technology platform, management tools and business relationships required to increase revenues from mobile inventory. The Mi RevCentral partner program enables advertisers to use advertising inventory across July powered customer properties.

July's Mi SMS service is a way for mobile users to access the web in markets like India, where text messaging is widespread. It is in effect, a ‘sachet’ version of the mobile internet. To access Mi SMS services, consumers send familiar text messages such as 'STO' (stock), 'NEWS' etc with the “Mi” prefix. All queries to a short code with the “Mi” (Mi NEWS) prefix receive a link to that specific content – sports, news, entertainment, or business. This means consumers receive multimedia information on their mobile phones.

Typical customers that use July's mobile platform and services are media companies in news, entertainment, news and business, besides mobile advertising companies, and ad networks.

Mobile 2.0
Mobile 2.0 is the next generation of the mobile internet. In addition to Web 2.0 attributes like social networking and interactivity it includes mobile centric characteristics like personal and real-time notifications, instant phone-to-phone sharing and always-on. For consumers, it is characterized by user-centric, live, personalized, socially networked, interactive and multi-media experiences.

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