Web 2.0 is Stronger

by: Martin and Adrian Castle

Web 2.0 is stronger

Web 2.0 design, because of its

1. client participation, and
2. interconnectedness to layer upon layer of other sites,

is a stronger sales magnet than many traditional-style websites, where people are more likely to take a quick look (or even a longer one), then move on without purchasing, A proper Web 2.0 site contains gateways to every imaginable market in the world. Its strong points are:

1. A close relationship to the client.

2. A huge number of ways to distribute your product or service. Not only can you sell it but your clients can share it, you can offer test drives, you can personalize it and so on.

3. An incredibly large audience which can be obtained very quickly, along with a very large amount of sales.

4. The ability to distribute a humungous variety of products.

5. The ability to expose your products or services to every imaginable market.

Talking about the strength of Web 2.0, here's a story I can't resist telling. It's typical of what can happen when a Web 2.0 site attracts a truckload of traffic and it doesn't even have to be making a profit yet.

The founder of delicious, Joshua Schachter, who developed the site from the ground up, bowed out about two years later with a check from Yahoo for somewhere between $15 million and $30 million. Not a bad takeout when you consider that he was holding down a day job for most of that period!

Another thing that's really got Web 2.0 on the boil is the huge growth in Internet connections over the past few years. This has brought in not just a larger amount of users, but a huge diversity in age, culture, education, interests and even geographical location.

Which proves my point even more: this is an amazing time to be seizing the Web 2.0 opportunity, and combining broader knowledge of Web 2.0 generally with a better understanding of the business and social net-working platforms that are growing like wildfire in front of your eyes.

To gain maximum benefit from these new web and marketplace features, there are four concepts which form a perfect base for your Web 2.0 plan.

These concepts are known as the four P's don't confuse them with the famous four Ps of marketing (Product, Pricing, Promotion, Placement).

The Four Ps of Web 2.0 are:

1. Personalization: allows your clients to customize your product or service using Web 2.0 technology.

2. Participation: allows your clients to influence the future direction of your product or service in other words, your clients can express their opinions, and have them listened to.

3. Peer-to-peer: in the Web 2.0 world, your clients are no longer isolated. They interact, they talk to each other, they exchange impressions and they form a collective impression about your product or service one which you can influence.

4. Predictive modeling: since we know how ideas, impressions and trends work in the Web 2.0-enabled world, it is perfectly possible to predict how the Web 2.0 market will evolve.

A quick but important starting off question:

Do you gather and write up the information yourself?

Do you do some research, write it out in your best grammer and speling, then hand it to a pro to edit or rewrite?

Or do you contact a bunch of pros from the beginning, provide them with a brief on what you want, get some quotes, and have one of them do the job for you from scratch?

And when you're ready, do you do the html/css and then ftp (upload) the material yourself to the site you've bought hosting for, and a template of, OR have you got a webmaster to do all that for you?

Anyway, back to our threshold issue what's the best way to create your content? Of course there is no best way. Whatever works best for you is fine. Just remember there's absolutely nothing wrong with getting some help in ANY of this. The only thing that matters is coming up with the idea, then seeing that it gets done. (Because, believe me, no one will pay you for an idea and nothing else!)

Just make sure what needs to be done gets done, check the results, make your adjustments, and keep repeating the pattern.


About The Author

Martin and Adrian are internet marketers from the UK who excel in delivering qualty content and products to the internet marketing world.

http://www.advancedweb2.com

From http://www.articlecity.com/